House of Sweden Goes Virtu-Real: 8 January – 16 March

Happy 2008! And now back to work experimenting with public diplomacy in virtual worlds…


I’m currently in Washington DC at the (real) House of Sweden, which houses Sweden’s Embassy to the United States. I’m here because on Tuesday, January 8 we’re inaugurating an art installation at the (real) House of Sweden that exists partly in Second Life. The installation is one of several in “Innovation & Technology”, an aptly named exhibition highlighting Sweden’s tradition of technological innovation that runs until March 16.

Everyone is invited to attend the virtual opening of the installation, “House of Sweden Goes Virtu-Real”, at Second House of Sweden in Second Life. Here is a sneak preview…



If you’re in the (real) House of Sweden, you’ll approach a glass wall through which you see a continuation of the room in Second Life. There is also an old Ericsson phone there, with which you can make a phone call to the visitors of the room in Second Life.

If you’re in the room at the Second House of Sweden, one side of the room is continued in the real-world embassy. Here too you’ll find a phone, which you can use to call people at the embassy.

The installation was conceived by studio un/real + TEAM, a Stockholm-based architectural collective with roots at the Royal Institute of Technology (KTH), and funded by the Swedish Institute. You can see some of the team members at work on the installation in the photos above.

The official inauguration is at 19.30 Washington DC time, or 1.30 Swedish time (i.e. early Wednesday), and everyone is invited, but if that time is a bit inconvenient for you, drop by anytime during the day on the 8th, as we’ll be putting the finishing touches on the installation and showing off the exhibition to the press.

One response to “House of Sweden Goes Virtu-Real: 8 January – 16 March

  1. I must say that the Embassy in Second Life are much prettier.

    And the project are intresting.

    I hope i will be invited as a member of the largest magazine in Second Life – AvaStar. So far I have not seen any press invitation.


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