One year ago today, on May 30, 2007, Sweden’s foreign minister Carl Bildt inaugurated the Second House of Sweden, Sweden’s “virtual embassy” in Second Life. We’ve had quite a year since then: Art talks, film fesivals, masked balls, a new Linnaeus exhibition, Swedish lessons, World Book Day, an installation piece in the real House of Sweden, nonstop showings of “Sweden – Open Skies Open Minds”…
And we’ve learned alot about this medium, and how to use it to conduct public diplomacy. Look out for more interesting interactive projects coming in the next year — beginning with a big party on June 6 for Sweden’s National Day celebrations.
Second House of Sweden 2007-2012 